For Employers · Ages 0 to 5
The benefit that keeps parents working.
Parents rarely leave over pay. They leave because nobody helped them through their child's first five years.
The gap
Your leave policy ends. Parenthood doesn't.
Most family benefits stop at the delivery room. The hard questions come later, at month four, at eighteen months, at age three.
1 in 4
New mothers consider leaving the workforce within a year of returning.
U.S. workforce research
$25K+
Cost to replace one mid-level employee.
SHRM turnover estimates
12–18mo
Typical delay from first concern to a child starting therapy.
Pediatric referral data
Why it's easy to say yes
High impact. Low lift.
Predictable cost
Flat fee per employee. No claims risk, no impact on medical trend.
Live in two weeks
No integration needed. We send the launch kit, you forward one email.
Nothing for HR to run
Employees enroll themselves. No tickets land on your desk.
Clinically credible
Built by a pediatric expert with ten years in practice.
What employees get
Five years of support, in one app.
A calm plan for today.
One screen shows where their child is right now and what to work on next. No doomscrolling.
- Check-ins for motor, language, feeding and sleep
- Milestone logging in plain words
- Built for fifteen spare minutes
A real answer at 2am.
Parents ask anything and get guidance based on their own child's age and stage.
- Available around the clock
- Grounded in clinical guidance
- Flags when to call the pediatrician
Faster to the right specialist.
When a check-in flags something real, we tell parents who to ask for and how to get the referral covered.
- Screening built on clinical reasoning
- Clear next step: PT, speech, OT or feeding
- Follow-ups so families don't stall
There is so much information out there, but it's so nice knowing this is credible and evidence based. I felt empowered to be a better mom every time I learned something new.
Rollout
Signed to enrolled in four steps.
STEP 01
Scope and price
One 30 minute call to size your population and set the flat rate.
STEP 02
Launch kit
We send announcement copy, an FAQ and your enrollment link.
STEP 03
Employees enroll
Parents download the app and verify themselves.
STEP 04
Quarterly reporting
Aggregate, de-identified numbers for your benefits review.
FAQ
What HR asks first.
How is this different from our EAP or telehealth?
Telehealth covers everything shallowly. NurtureWell does one thing deeply: child development from birth to age five, with content written by a pediatric expert. Parents use it weekly, not once a year.
Any claims or medical plan exposure?
None. It's a flat fee that sits beside your medical plan. When a family needs clinical care we route them into your existing network, usually earlier and at lower cost.
What does implementation take?
One announcement email and a line in your benefits portal. No eligibility file required to launch.
How is employee privacy handled?
Employers never see individual data. Reporting is aggregate and de-identified, with small groups suppressed.
Can we offer it globally?
The app is U.S. only today, with expansion underway. We'll be straight with you about where coverage is strong.
See what this looks like for your team.
Bring your headcount. We'll show you the gap and what closing it costs.